A Fashion Revolution Challenge
We love fashion. We love how clothes can make us feel, and how they can represent how we feel about ourselves. They’re our message to the world about who we are.
Clothes say a lot about someone, but the consumers don’t know all that much about their clothes. It takes a lot to make a garment. Not just the bits the people hear about – the designers, the brands, the shops, the catwalk shows and the parties – but also the cotton farmers, the ginners, spinners, weavers, dyers, sewers and other factory workers who make the clothes we love. But the people who make the clothes are hidden. And if its not possible to find out who makes the garments, no one can’t be sure that they were made in a fair, clean and safe way. That’s why Miss Milne published this year their garment process with the hashtag #whomademyclothes. The company showed that the clothes they make don’t come at the cost of people or the planet.
Right now, manufacturing clothes uses up massive amounts of water, energy and land. And sadly, so much of clothing ends up in landfill. In fact, in the USA, about 11 million tonnes of it ends up in landfill. And about 95% of that could have been recycled or upcycled.
According to research conducted by the Environmental Protection Agency, somewhere between five hundred billion and one trillion disposable bags are used each year around the world. Plastic bags, while only used for an average of about twelve minutes, remain in landfills, oceans, and other places for thousands of years.
As a first action and statement Miss Milne decided to design new shopping bags for the shop in Bali. The brand used for the new bags rest fabric from the production process and transformed them to new and environmental friendly shopping bags that can be used every day.
Therefore, Miss Milne is trying to find new ways to make the clothes we love, without it costing the earth.