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We aim to conjure up our customers distinctive holiday wardrobe essentials . Fundamental to our business is striving for long lasting design - In style, quality and durability. This is the foundation of our brand and a priority in our decisions. Our brand ethos is to be effortless, considered and timeless, to produce designs that transcend trends and seasons This mantra threads through every part of our design process, 

Design Philosophy

We design with the intent that our styles will last a lifetime, are not disposable, and don’t become obsolete with the changing of the seasons. We create unique designs with a strong focus on female form and fit, the brands signature tailoring has become a go to for ladies looking for something unique, well made and timeless, with purpose; in each product’s aesthetic so that they transcend trends, but importantly also in manufacturing with integrity so that our products stand the test of time.

Quality is our utmost priority. We ensure our garments fit and perform exactly as they need to. We manage our own manufacturing, in house at our Studio in Bali in order to maintain the high quality we expect of ourselves, and you have come to expect of us. We are an independant brand that manufactures slow fashion, our production numbers are limited as our team is a small team of 15 of us in total, a 99% female workforce. 

We produce on order so there is no waste of excess products from mass manufacturing and our fabric cutoffs are repurposed into products such as dog beds.

The Miss Milne silhouette is undeniably recognisable, with a definitive classic style and clearly identifiable aesthetic.


Our commitment is to long term sustainability and responsible business practices. We are committed to doing everything in our power to discover and learn as much as we can to make the best decisions we can for the earth, for our customers and our business.We operate with integrity in our relationships and we are committed to our social and environmental responsibility throughout our business operations. These standards are fundamental to our values as a business and we strive to ensure we work with partners who share this commitment.Our path to sustainability is a journey of learning and discovery and we understand that this is our corporate responsibility.

We don’t claim to have all the answers or capabilities to tick every box, but we are doing everything in our power to understand our supply chain, make the most sustainable decisions we can, understand our risk areas, offset our carbon emissions and trace our materials back to source.



Helen launched Miss Milne in London in 2005. As an Independent designer, designing a ONE OF 1 ladies collection in Harvey Nichols London. Her intricate flair led working on pieces for the likes of Jamie Reid and the Sex Pistols, Jade Jagger and Sienna Miller.

With this spotlight she was approached by Topshop and launched Miss Milne in their Oxford Circus Store in Summer 2006, by 2009 Helen was awarded with "Britsh Designer to watch" at the Saatchi gallery in London but her focus was out of the limelight and where the magic was woven, quickly moving to Bali to set up her Studio.

Not a single item leaves her workshop without first being tried on. A happy mixture of unbridled creativity, selfless seduction and a tireless pursuit of pleasure, Miss Milne is an ode to the sublime chaos of life.In 2010 Helen opened the doors to their first flagship store in Seminyak Bali. Staying true to the original vision of sophisticated femininity the brand has developed a strong following worldwide, currently Miss Milne is found in stores across Europe, Singapore, Japan including Miss Milne Flagship stores in Uluwatu and Canggu Bali, Indonesia