A Valentine’s Reflection on Love
This Valentine’s Day, I wanted to step away from the expected and create something more personal.
After fifteen years of living and producing in Bali, I’ve been fortunate to cross paths with women who have inspired me — women who move through life with their own energy, who are strong yet gentle, grounded yet fearless. Women who, in many ways, embody the Miss Milne spirit.
This moment also marked the beginning of something new.
I found myself wanting to spend more time with people on the island who are creating, building, and living with intention — women doing things their own way, quietly and confidently. From that desire, the Miss Milne Castaway Club was born.
For our Valentine’s campaign, we brought together this first circle of women to celebrate love in its many forms. Through short, authentic, and heartfelt video moments, they shared their own perspectives on what love means to them — shaped by experience, place, and individuality.
Love is universal, yet deeply personal. This campaign was a reminder that it exists everywhere — in connection, in creativity, and in the way we choose to live.
An intimate reflection, captured in Bali, and shared with our community.
Helen Milne
Founder & Creative Director
The First Castaway Circle
A curated group of women who inspired the beginning of the Miss Milne Castaway Club
